PORTFOLIO

Which ever package you choose, our work yields results at a competitive level. We approach each project or campaign in context of the unique matter at hand. We do this in collaboration with you & your team - giving your Brand its own authentic Brand Identity...

Results Analysis

In this campaign we recorded a higher Impression cost for reaching women (3,5k) as compared to men (7k) and this highlighted the need to re-design the content we were using for the campaign in order to reach more women.

Its important to have a clear understanding of the content landscape to know what and how to Implement strategies.

Spec Campaign: Heineken

Objective:
To create a premium, scroll-stopping visual that aligns with Heineken'n brand identity and appeales to a modern social media audience

Execution:
A cinematic short-form video (9:16 aspect ratio) using controlled lighting, smooth motion and product focussed framing.

Psychology Apllied:
Dark Tones: premium, nightlife feel
Slow Motion:Elevated perception of Quality
Close-Up Detail: Sensory Engagement

Outcome:
Designed to Capture attention instantly and reinforce brand perception in a competitive feed

Cappucino Reel

Here is an Independently produced video (reel 9:16 aspect ratio) demonstrating how Brand Guardian assists with brand visibility and crisp visuals for whatever food, drink or everyday products you want to introduce to your customers market. This video would be ideal for promotions and funded Ad-Campaigns or weekly organics

Follower Increase Ad

The goal of this campaign was to produce content and calibrate a high performing Meta-Ad that will direct and increase online traffic to the specific Instagram page and not only did we achieve great results but our results cost much less as shown to be R0.71 than the average (CPR) cost per result which is around R2 in South Africa

Screenshots-20260325001430 - Ad 1_edited

Campaign Overview

This campaign reached over 16000 online viewers & achieved an 85 % hook rate, proving the content's ability to capture attention instantly - an immensely key factor in driving performance. The ad managed a 23 second hook rate which is longer than what the usual campaign reel/video should be and finally the contents hold rate at just under 8 % which is a bit lower than the industry norm of 12 %, from here we had to re-design the content according its KPIs and include more elements that appeal to the viewer.

Food Content Concept

Here is an example of short-form video content. Brand Guardian produced a piece of content for Rocomamas and managed to keep it on Brand with the color grading, shooting style & color grading - attracting new customers and nurturing those already part of the Brand Family

Are you Getting views but no Real Sales ?